When Budweiser had Frogs for their ads, they also had ants as well. The only difference is that the ants didn’t make as much of an impact on the public as the frogs did. But that doesn’t mean that this series of ads were bad to watch. It’s just Bud, Weis, & Er were so appealing that anyone would say that was awesome! What was done differently about this ad, well you know how you never see the frogs actually drink beer? For these ads it actually does show you the ants drinking the beer, except off-screen in a sort of speak. So let’s discuss about this colony of drunken insects.
The first commercial is really simple it takes place in a desert, and we then see an ant. It says something in ant to the others something like “Come on” judging by the movement of its claw. We then see that the ant is leading its bodies who are all carrying a bottle of Budweiser beer. By the time they head towards their ant hill, they lift the bottle into the entrance and all of them manage to get inside before the entrance was blocked by the top of the bottle. Without knowing what’s going on inside, we see the bottle move with the sound of fix of a bottle cap being removed(implying the ants got a bottle cap opener before getting the bottle. The contents of the beer started to pour into the ant hill, which immediately it appeared the ants have their own boom box as the ground starts to vibrate with the song “Get Down Tonight”. Now we’re left to assume that those ants are now swimming in beer, it probably be like that scene in Antz where the whole colony was getting flooded, except if the colony was flooded with beer, the ants wouldn’t avoid it they’d immediately start to jump right in. The second commercial was made two years after the first one and takes place right after where we left off. After the bottle was empty, the music of the boom box suddenly stops. No more beer means no more party for the ants. So several of the ants push the bottle out of the entrance. Carried it to a formation of rocks and set it diangley and they immediately fled offscreen. Only to see an ants jump on top of the bottle while the other ants jump on the other end of the bottle which kaunches the bottle high into the air. The little ant was having a good time of it’s life, along with background music of “Ride of the Valykeries” cause like I said in my Pizza Head Show review, it’s such a great song they always use it for anything related to being in the air. The ant’s buddies watch the ant ride on the bottle which lands into a recycling bin. The ant who rode the bottle comes up to the top of the bin to signal the ants that it’s a-ok. The ants who witness the whole thing started with cheer with “That’s the way, I like it” song played in the background. With the closing tagline that says “Brewing solutions for a better environment”. Which tells us that the Budweiser company is all in for recycling. You get extra money if you recycle glass along with plastic and aluminum.
Ironically these ants first appear during the Super Bowl in 1995 as well as the frogs did. Both about two non-human creatures craving for beer, except both were directed by two different directors. While the Budweiser Frog series was directed by Gore Verbinski of the first three Pirates of the Caribbean movies, these series of commercials were directed by Simon West(Who you might know best as the director of Con Air & first Tomb Raider movie). Art Direction made possible by Mark Gettner & the writer behind the idea was Patrick Knoll. The ants came and went for when it comes to beer advertisements. We wouldn’t hear anything about them again until they made a come back for the 2008 olympics. That’s right it was a commercial that only aired in china. It was the same CGI ants like the ones from the commercials I just talked about. Only it has to do with them getting cans of Bud rather than a bottle of Bud. Which all of them pulled the openers on the cans and use them to form the olympics logo which they use a search light that makes it look like the actual logo itself. The Chinese see the logo in the sky and cheered. There’s nothing else to say about these commercials, for next week I’ll be talking about one more Budweiser Ant related commercial which will be about an Anteater. Until then enjoy whatever I found on youtube.