Nabisco Thing was a mascot Nabisco attempted by using their own logo and turn it into a living abstract thing. The character first appear to the public sometime in the mid 90s. Where all companies were trying to stay up to date with today’s society by improving their logos, mascots, or in this case making a logo into a mascot. Nabisco’s logo is one of the most recognized in the world, as there’s no snack stand that wouldn’t sell Nabisco products. But what is the origin of that logo that is basically an ellipse with an antenna. Well from what I’ve read there’s an urban myth that states it’s an early European symbol for quality. Which might of been a medieval Italian printer’s mark that represented the triumph of the moral and good over the evil and worldly. The symbol isn’t used for marketing in Canada due to Oreos being under Christie brand name over there. While third world countries have Oreos under Kraft’s logo. So with that little history being said, now for the discussion on the Nabisco Thing.
The Nabisco Thing would always appear in his own commercials by coming out of the logo to form into what you see. It’s refer to as a thing as it’s gender is completely neutral. While it does not speak at all, the annoucer of the commercial does all of the talking. Each commercial is rather basic, Nabisco Thing appears, a couple of kids get to see what Nabisco has to offer, expensive use of CGI, and concluding the commercial with what the packaging of the products look like. And occasionally, there would be contests like giving away a stereo set, VCR, and big screen TV to one lucky winner(items that are now relics in today’s society). After some publicity, Nabisco Thing vanished before we all get to know him. And sadly I never did once heard anyone at my school ever talk about him. There’s claims it disappeared due to compliants that it’s a lame character. But I refuse to accept that as a reason, and am sure Nabisco Thing was canned for some other reason. And it’s unlikely Nabisco will revive the character unless they give it a new look in order to get the right reactions from the crowd. Due to lack of other info on the character, I won’t be able to make this article any longer.
So there you have it the five mascots that were on my header, but I never had the chance to review them until now. I haven’t done a beer mascot since last summer, so for next week will be on a really forgotten mascot called the Bud Ice Penguin. Until then, enjoy, whatever I could find on Nabisco Thing.