Reese’s Space Colonist & Robot
There were so many characters used for the Reese’s commercials over the years. Out of all of them, I decided to do an article on a Reese’s commercial that was made before I was born and has references to Sci-Fi made prior to the later 70s. This commercial starts off with a space colonist who is holding a helmet in one arm and enjoying his chocolate bar while waiting for the automatic sliding door to open, something that’s similar to what can be found on a Death Star. He accidentally runs into a robot who is holding a can of peanut butter. When the space colonist gets up he exclaims “My chocolate…”, then the robot finishes his sentence “…is in my peanut butter”. They both examine the combinations and both agreed it’s a wonderful taste. Then a pack of Reese’s Peanut Butter Cups is seen flying with a jet propeller in front of the space colonist and robot. The space colonist grabs the pack of candy and then background music starts to play with shots of what ideal Peanut Butter Cups look like. The space colonist and robot both start to enjoy their Reese’s Cups and are seen walking in the distant desert landscape planet, or they could be in Utah. The commercial concludes with a monolith size Reese’s Peanut Butter Cups flying over the colonist and robot’s heads. The two are both seen being amazed from seeing a larger size pack of Peanut Butter Cups, the space colonist probably ended up saying something like “Woah! could you imagine the amount of chocolate and peanut butter it would take to make a pack that big?”
This commercial was made back in 1978 or 1979(It’s unconfirmed according to the Fuzzy Memories TV’s Youtube info on the video).In the 1970s to the 1980s, Hershey sponsored a series of commercials which run for Reese’s Peanut Butter Cups featuring situations in which two people or one being human and the other being non-human. One would be seen eating peanut butter and the other seen eating chocolate, collided. One exclaims, “You got your peanut butter in my chocolate!” and the other would exclaim, “You got your chocolate in my peanut butter!”. They would then sample the mixture and remark on the great taste, tying in with the slogan “Two great tastes that taste great together.”
The slogan is sometimes parodied in various cartoons and shows, such as when Spongebob and Patrick are seen in space and parody the slogan only having toothpaste in peanut butter. I was thinking of that episode when I first watch this commercial due to the space theme. It also reminds me of the Big Flakes episode of Ren and Stimpy when Ren claims the wood work of the cabin actually tastes like chocolate and Stimpy claims the carpenter nails taste like peanut brittle. Then they ended up sharing their “food”. Not really a direct parody of the slogan but I bet the writers got the idea from it.
Let’s talk about the commercial itself. After watching Silent Running for the first time ever, I can tell the makers of this commercial got the idea of that movie for this commercial. Except the colonist doesn’t look like a nature loving space traveler like Lou from the movie. But is friends with a robot like Lou, except the robot in this commercial doesn’t resemble Huey, Lewy, or Dewy(names of the Silent Running robots not the duck triplets) but looks close to the Phantom Empire robots. As mentioned it’s unknown if he and his mechanical friend are on a planet used for colonization in a future where the Earth is over crowded or just living in the middle of the mid west with the latest in housing technology. Whichever case it maybe, it’s an anonymous future where robots roam among humans like Bender the robot(except this robot doesn’t appear to be an alcoholic). In closing, this commercial is really appealing for its time due to the choice of genre that was pick as the main theme for the candy product. With special thanks to Fuzzy Memories TV, I present to you the commercial itself.
http://www.flickr.com/photos/morgpk/3477845155/ – Robots of Phantom Empire photo
http://anythinghorror.com/2010/07/20/3905/ – MST3K photo