Other than the frogs, the Budweiser Chameleons were also popular mascots for the Budweiser commercials. While their first commercials, they aren’t officially mascots of the beer. In fact in their first commercial we learn they were meant to be the mascots of Budweiser. Louie is the name of the one chameleon who was dissatisfied with Budweiser’s decision to hire the frogs instead of the chameleons for the commercials. Louie’s friend Frank however isn’t as over reacting as Louie is. Through their commercials, Louie would try to taunt the Frogs due to the Frogs’ chanting of saying their own names out loud in front of the bar. Louie went as far as trying to kill them, which ultimately failed. After Weis got shock he is unable to say and he gradually twitches, Louie was happy to replace him in saying “Weis” for “Bud” & “Er”. Within time Louie broke the news to “Bud” & “Er” that they got can, Bud & Er were so shock by the news that they reverted to talking instead of chanting their names. Louie was shocked that they could actually speak and thought that they including Weis were simple-minded amphibians. The frogs didn’t take the news likely and gave Louie a lip lash(using their tongues like whips). Finally the remaining commercials had just Louie & Frankie as the new mascots along with the Ferret(more on him another time).
Like the frogs, Frank & Louie were created by the Goodby, Silverstein & Partners. Their Brooklyn accents and wise crack lines is one of the reasons they are as popular as the Frogs are. After most parents claim that their kids are being influenced by the Frogs, Bud, Weis, & Er were no longer part of these commercials by 1998. Louie & Frankie remained as they didn’t appear to be as controversial as the frogs were. Since the chameleons were regarded to have gain the attention of the mature audience rather than the youth audience. Frank & Louie continued to star in Budweiser commercials until the early 2000s. Which was thus the end of the Budweiser Frog series. Merchandise has been made for the chameleons like the frogs have. Including a “Frank & Louie’s Greatest Hits” CD which was released back in March, 1999. Despite that they’re gone like the frogs, I’m sure one day we’ll see Frank & Louie along with the Frogs make a come back. That can happen if everyone were to demand for their return.