To start this blog with some articles I decided to do one on a beer commercial. With none other than the Budweiser Frogs themselves! Back in the 90s you didn’t need erotic scenes or swimsuit models to advertise beer, no you only need certain animals to do the job. Budweiser had plenty of them, but the ones that stood out the most was Bud, Weis, & Er. These three frogs would call out their own names separately to form the word “Budweiser” repeatedly. The commercials take place at a swamp, with a bar that proudly hangs a neon sign of Budweiser. The state it’s located was never mentioned, to me I always think of the swamp Kermit lived in during his rainbow song from “The Muppet Movie”. The time of day is almost always night-time in these commercials. Only rare occasions was it day time. Other than saying their names, the trio has done other things. Including hitching a ride on a truck, something Frogger never accomplished. Test ride a jet propelled boat that’s park out in front of the bar. I always wonder if that boat was own by an actual boat racer. If so what business does he have there other than getting a drink? There’s also one where all three of the frogs got their tongue stuck on a froze bottle of Bud during a violent snow storm. The only time you see the weather change in these commercials. I’d love to mention other adventures Bud, Weis, & Er had including the minor and new characters they later encounter. But I’ll be doing articles on those guys for the upcoming weeks.
They made they’re first debut back in 1995 for Super Bowl XXIX. Created by David Swaine, Michael Smith and Mark Choate of DMB&B/St. Louis. The first commercial was directed by Gore Verbinski who would later direct the Pirates of the Caribbean Movies. All three frogs were animatronic puppets that were built from The Character Shop, known for making animatronics, puppets, and special effects for movies and TV commercials. The company only took three weeks to create these amphibians. It required seven people to operate these puppets. Two for each frog and one to control a mechanism that makes each of them look like they are breathing. To me these frogs are very well designed. They look like frogs, yet do stuff real frogs can’t do. To think Bud, Weis, & Er were created way before “Sgt. Frog” was created!
These frogs were the best mascots for Budweiser for a life time. And not many of their other mascots made big impacts to the public. So why did Budweiser give these guys the boot? All because of the “Joe Camel” syndrome where parent complained that kids recognise these frogs along with Ronald McDonald & Tony the Tiger from a 1996 study. Parents feared that Budweiser was trying to turn kids into alcoholics from these commercials. Budweiser however denied they were trying to do such a thing. The parents won’t shut up about the frogs being a bad influence so the Budweiser commercials on the frogs slowed down by A.) Introduce the more adult oriented chameleons Frank & Louie & B.) Make a commercial where Louie tells the Frogs they’re fired. Also it might also have something to do with the hoax about downloading a certain Budweiser Frog screen saver will unleash a virus that’ll deleted everything on your PC.
Despite they’re not around anymore, I myself found these frogs to be the best mascots from Budweiser. They were original and people made more satires and parodies on these guys than any other beer mascot. And that’s quite an accomplishment there. They’re also one of the hand full of mascots I’d love to see on TV again. But ever since Budweiser change they’re advertising scheme and nagging parents complaining about the frogs popularity with their own kids. It’s very unlikely in this day and age. However they have a better chance than Joe Camel does. So to wrap this up here’s a couple of commercials I found with just the frogs along with one parody on them.